I’m Linda DuChene.
I specialize in creating cozy, nature-inspired homes for cottage lovers and empty nesters designed with artful simplicity, unpretentious comforts and a little bit of romance.
My husband, Scott, and I have renovated, designed and flipped quite a few homes over the years and in the process I’ve been able to refine my work into a signature style that I call American Cottage Design.
Even though I have no formal interior design schooling, my past creative experiences have been a wonderful training for where I am now. I’d love to share that story with you here.
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Did you ever feel that at some point in your life,
you made a left turn instead of a right?
That was true for me.
I turned left at three critical junctures in my life when I should have turned right. I wish I had known then how life-defining those decisions would turn out to be. Each time I chose the most expected path, as good Boomer girls tended to do. But all these years later, I have regretted not choosing the Interior Design path much sooner than I did. It was “my road not taken”.
In the spring of my senior year in high school, I remember everyone making party plans for senior skip day and counting down the days until graduation. Our future considerations never went much farther than what we were wearing to the Prom, the all night party, top down convertible packed with friends, Hot Town Summer In The City blaring on the radio. But as commencement drew near, the conversations began to change as parents and friends began asking “What are you going to do after graduation?” I don’t know about you, but this was a far bigger question than I was prepared to answer at 17.
At the time, I was pretty ambivalent about a career. Although I liked the idea of interior design, I didn’t know much about it and there certainly were no career centers in my high school then to help explore the subject. But I liked to read so I figured a college major in Liberal Arts was vague enough to let me procrastinate a little while longer. I meandered through a couple of years of college, taking classes that sounded interesting, and finally declared myself an English Education major. “That’s good” my Dad said. “You can always fall back on teaching.” It was almost as if I had bumbled onto a career path. Does any of this resonate with you?
Left Turn #1
Teaching
I got my degree and a teaching job near my home.
I really loved it and learned as much about teaching as I did about myself, but after seven years of giving it my all, I was completely burned out and ready for a career change.
However, It didn’t take long to realize how that one left turn had shuttled me onto a long distance highway with very few career off-ramps for an English Major.
I should have explored interior design more thoroughly. But there it was: the first road not taken.
Soul searching 102
Being a little older and more serious about a career choice this time, I asked myself, what kind of job could I do well enough… and enjoy enough… to make me really happy working for a long time? I boiled it down to one thing. I wanted a job were I could be more creative. It was, after all, in my DNA.
I had grown up surrounded by a family with generations of talented fine artists, potters, illustrators, photographers, woodworkers and folk artists. The common denominator among them all, no matter what the medium, was a good eye and a passion for creative expression.
My father, for instance, was an Art Director and fine artist. As a little girl, I loved to sit on the floor of his studio and watch him paint every night. That’s where my education in design began. From him I developed a good eye for design and learned the fundamentals of color and composition and the importance of proportion, lighting and the like.
BUT, I had an English degree. How could I parlay that into something creative?
Hmmm…
It seemed I had another decision to make.
Left Turn #2
Advertising
Copywriting was the obvious choice, so I turned left again and stayed in advertising for 25 years.
I worked my way up from copywriter to Creative Director, Director of Idea Engineering and, later, Innovation Consultant. I loved generating and shaping new ideas and that no day was ever the same. New projects came in every day. In fact, some days they came at me like water from a fire hose.
These different positions, however, required me to develop new skills, which have proved very helpful on interior design projects, too. Like staying open-minded enough to consider all the various possibilities until you find the best solution that meets both technical and design requirements. Or learning to quickly adapt to changes when project timelines go all catawampus - that’s crucial when, for instance, your cabinet maker goes bankrupt right before the delivery date. But probably the most important skill of all is understanding that good and timely communication between team players is the key to every successful project.
Director of Idea Engineering was really fun. It was all about creative problem solving and generating big ideas for advertising campaigns… that is, it was fun until the Great Recession came along. Luckily, I had been doing home renovations on the side. Some renovations were for ourselves and others for a friend which later turned into a full time job.
In the 1980s, for example, I renovated this barn and turned it into our home. My son was just 18 months old at the time.
(OK, I see you rolling your eyes at me! Crazy, right. I know!)
Yep. Dirt floor, no water, no electricity, no plumbing. But it had stone walls and sat on an acre of land with mature trees in a good neighborhood. I could see the potential. Some people suggested that I had jumped in way over my head, but I loved every minute of it and learned a lot in the process. Eventually it became a 3600 square foot home— with a rope swing on the maple tree in the front.
Left Turn #3
Soon after, Scott and I agreed, it was time to feed the hunger.
Real Estate
It’s funny, looking back now, how each of these roads informed my final path: teaching for clear explanations, organization and group presentations; advertising for creative thinking and project management and real estate for buying and renovating properties. It was a confluence of skills and perfect training for interior design.
The 12 weeks of real estate classes I took provided a thorough education, covering everything from septic tanks to structural defects to styling and special finishes. I eagerly soaked it all up, working at it for almost 2 years… until that trail dead-ended when my husband, Scott, got a job out-of-state and off we went. to another new setting. Back to square one.
At that point, and with the value of hindsight, I kept wondering if I was really meant to take those different roads in preparation for what was to come next. I don’t know. As those early interior design dreams kept bubbling up, I realized that the sun and moon and stars were beginning to align for me.
A Right Turn At Last
Why I started this company
It took me decades to find the perfect route. But here I am… doing interior design and happier than ever. Finally, it truly feels as if I’m in my element.
I LOVE LOVE LOVE design. I never get tired of it. I’m always “imagineering” something; always looking for new inspiration; new ways to reinterpret old ideas and dreaming up beautiful rooms that wrap you up in a great big hug.
Why did I create this company? In today's fast-paced world, we often find ourselves racing against the clock, chasing deadlines, and juggling endless responsibilities. The constant buzz of technology and the demand for instant gratification can leave us feeling overwhelmed and disconnected from what truly matters. This hurried lifestyle makes it easy to lose sight of our personal values and the simple joys of life. As we strive for success and productivity, it becomes essential to carve out moments of tranquility, allowing ourselves to slow down and reconnect with nature and our inner selves. Embracing a more mindful approach can lead to a richer, more meaningful existence, one that nurtures our spirit and fosters genuine connections.The simple reason is that this work makes me happy. And when you’re happy and take pride in your work, as I do, hopefully, it shows in the end product.
Now, as a designer who loves American Cottage Design, my mission is to share what I’ve learned about creative problem solving and interior design to support cottage lovers who want to create a cozy cottage sanctuary of their own where they can carve out a peaceful, simple and meaningful life in the fast-paced
I design American Cottage style homes for cottage lovers who love the look of older homes with a slightly modern vibe, and who long for the contentment a cozy, nature-inspired cottage can bring … one that’s simple, comfortable and uniquely yours.
If you’re contemplating getting a professional designer to help with an interior design project, give me a shout.
I’d love to chat and help you figure it out.